Marketing & Wine tourism

US events worth attending

Liza B. Zimmerman has created a handy roadmap to US wine trade events.

When wine becomes a brand

The theme of this year’s Meininger’s International Wine Conference was ‘wine as a brand’. Felicity Carter went along.

Tips for creating a profitable wine tourism website

Many winery websites are missing key elements, according to a speaker at the recent International Wine Tourism Conference. Paul Richer advises on changes that can have a big payoff.

Portugal bets big on tourism

Gastronomy tourism is booming worldwide and wine regions are scrambling for their share. Adam Lechmere looks at how Portugal is beating the competition.

The inbox door opener

Marketers love email because the data shows it works – if the timing and content are right. Rebecca Gibb MW reports.

The power of metrics

The beauty of social media marketing is that the payoff can be measured. Jeff Siegel tracks three examples.

The Spice Route to market

South Africa’s Charles Back created a wine tourism template at Fairview that has been hugely influential. Michael Fridjhon explains.

Tour(ism) de Bordeaux

Consumers no longer just drink wine — they also make pilgrimages to its origins. As Roger Morris reports, Bordeaux’s efforts are burnishing the region’s reputation.

The eyes have it

Neuroscientific research is demonstrating what good designers have always known – the right label can sell the wine. Michele Shah looks at the work of Simonetta Doni.

Tower of Wine

When it opened in 2016, the big question around the Cité du Vin was whether the visitors would come. Sophie Kevany assesses the result.  

Wine labels evolve

The New World aesthetic is becoming more conservative, while the Old World opens up. James Lawrence looks at the trends.

Unlocking biodynamic wines

Biodynamic wines are both admired and controversial. Felicity Carter pays a visit to Odinstal to see biodynamics first hand.

The price of organic conversion

Consultant Monty Waldin looks at the benefits of going organic or biodynamic, and calculates the costs involved.

Create your own publicity

Content marketing is a strategy that businesses can use to tell the world about what they’re doing. Felicity Carter discusses best practice with Lisa Mattson of Jordan Winery.

Master of the marks

For Paris-based designer Pierre Katz, creating a wine or spirits label means starting with a philosophical approach and ending with critical tweaks. Roger Morris reports.