Your customers might love your wine, but they likely don’t understand the unique wine industry challenges you’ve faced throughout the pandemic. Being transparent about these issues can help you build stronger connections with consumers - which can help you boost sales. Marketing expert Toni Scott talks about transparency in customer relationships.

In a three-part series, marketing expert Toni Scott gives tips for more trading success as a guest author. Part 1 is all about online presence.

Online wine tastings were booming during the pandemic. Scientists at the Hochschule Geisenheim University wanted to know how winegrowers deal with this new marketing tool.

As more winery sales go digital, branded gear proves to be a winner. 

Roger Morris has explored the world of wine merchandising.

Nowadays, there is no business without good marketing. But trying to find the right match for a specific product might not be so easy. We provide assistance: Roger Morris put together a list of the best PR agencies for the US market.

Consumers on the West Coast of the USA are clamouring for wines with lower sugar and alcohol. Jeff Siegel reports.

Professor Gergely Szolnoki and Maximilian Tafel from Hochschule Geisenheim University report on a study done to understand the importance of wine tourism in Germany.

This year’s Meininger’s International Wine Conference put the next generation of wine drinkers under the microscope. Felicity Carter reports.

After travel to wine regions became impossible, people began experimenting with virtual travel. Jacopo Mazzeo looks at how to make them work.
 

Writer Meg Maker recently surveyed wine communicators to find out what most delighted and annoyed them about winery websites. She discovered they wanted six simple changes to websites.

Rebecca Gibb MW looks at the thorny issue of cultural appropriation in wine marketing in New Zealand.

In a world where cinemas are shuttered and Netflix is cheap, how do you get people to stream new movies? You offer them wine. W. Blake Gray has the story.
 

A social marketing wine company is spreading the gospel of “Clean-Crafted” wines. Felicity Carter reports.

The clean wine trend seems to have sprung up from nowhere but, says Felicity Carter, it needs to be taken seriously.

Todd White has taken natural wine from a niche to an online juggernaut, by using the language of health while disparaging conventional wine. He talks to Felicity Carter.