When does a trend emerge - and when is it conjured up? How often have we marveled at the emperor's new clothes in recent years and ultimately discovered that they are just old rags after all? A commentary by Alexandra Wrann, Editor-in-Chief of our sister publication WEINWIRTSCHAFT.
Georgia has so far been able to preserve an independent wine culture. The Soviet legacy is still visible, but it is crumbling as the cards are reshuffled. Simon Werner reports.
Despite the constraints of the war with Russia, Drinks+ is helping to shine a spotlight on the best wine tourism initiatives in East Europe and beyond.
Environmentally viticulture and solar-powered wineries are not entirely compatible with encouraging visitors to fly and drive long distances to visit them. Roger Morris considers how the wine industry is going to square this circle.
Across the global wine industry, the availability of grants and subsidies varies widely, but as US expert, Toni Scott explains, the way in which wineries go about applying for this helps can be very important.
Your customers might love your wine, but they likely don’t understand the unique wine industry challenges you’ve faced throughout the pandemic. Being transparent about these issues can help you build stronger connections with consumers - which can help you boost sales. Marketing expert Toni Scott talks about transparency in customer relationships.
Online wine tastings were booming during the pandemic. Scientists at the Hochschule Geisenheim University wanted to know how winegrowers deal with this new marketing tool.
Nowadays, there is no business without good marketing. But trying to find the right match for a specific product might not be so easy. We provide assistance: Roger Morris put together a list of the best PR agencies for the US market.
Professor Gergely Szolnoki and Maximilian Tafel from Hochschule Geisenheim University report on a study done to understand the importance of wine tourism in Germany.
