NBA All-Star James Harden sold 10,000 bottles of his wine within seconds during a live stream in China. Peter Douglas wonders if the Chinese e-commerce model be considered a template for e-commerce worldwide?
More and more wineries are discovering a second source of income—distillation. Roger Morris looks at the wineries taking advantage of the market’s thirst for spirits.
Most wineries make every mistake when they sell their wine. With a new generation of consumers now quickly moving on to spirits and cocktails, the world of wine better solve the problem soon, or it will be left far behind. Paul Wagner wrote a book about it.
Russia used to be almost synonymous with vodka. Today, consumers are happy to pay a higher price for examples of the spirit that come from France or the UK.
When does a trend emerge - and when is it conjured up? How often have we marveled at the emperor's new clothes in recent years and ultimately discovered that they are just old rags after all? A commentary by Alexandra Wrann, Editor-in-Chief of our sister publication WEINWIRTSCHAFT.
Georgia has so far been able to preserve an independent wine culture. The Soviet legacy is still visible, but it is crumbling as the cards are reshuffled. Simon Werner reports.
Despite the constraints of the war with Russia, Drinks+ is helping to shine a spotlight on the best wine tourism initiatives in East Europe and beyond.
Environmentally viticulture and solar-powered wineries are not entirely compatible with encouraging visitors to fly and drive long distances to visit them. Roger Morris considers how the wine industry is going to square this circle.
Across the global wine industry, the availability of grants and subsidies varies widely, but as US expert, Toni Scott explains, the way in which wineries go about applying for this helps can be very important.
Your customers might love your wine, but they likely don’t understand the unique wine industry challenges you’ve faced throughout the pandemic. Being transparent about these issues can help you build stronger connections with consumers - which can help you boost sales. Marketing expert Toni Scott talks about transparency in customer relationships.
Online wine tastings were booming during the pandemic. Scientists at the Hochschule Geisenheim University wanted to know how winegrowers deal with this new marketing tool.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.
