Marketing & Wine tourism

Wine solves a problem for Hollywood

In a world where cinemas are shuttered and Netflix is cheap, how do you get people to stream new movies? You offer them wine. W. Blake Gray has the story.
 

A clean sweep of the market

A social marketing wine company is spreading the gospel of “Clean-Crafted” wines. Felicity Carter reports.

The dirt on clean wine

The clean wine trend seems to have sprung up from nowhere but, says Felicity Carter, it needs to be taken seriously.

A look at Dry Farm Wines

Todd White has taken natural wine from a niche to an online juggernaut, by using the language of health while disparaging conventional wine. He talks to Felicity Carter.

Revolution comes to Burgundy

A Silicon Valley entrepreneur is trying something different. If he succeeds, a lot of wineries stand to benefit. Felicity Carter reports.

The UK adjusts to a new reality

Richard Woodard looks at the impact that the Covid-19 restrictions have had on the wine sector.

Selling wine through Shopify

The pandemic has convinced both wine merchants and wineries to head online. James Lawrence explores an increasingly popular e-commerce tool.

European wineries consider direct-to-consumer

US wineries are adept at selling direct to consumer, but it’s a sales channel that has rarely appealed to Europeans. James Lawrence finds evidence that’s changing.

How to get consumers to pay more for their wines

The expensive rosés now appearing on the market are following a time-honoured strategy. Robert Joseph explores the psychology of pricing.

A very serious discussion about wine advertising

Wine advertising is lacking in humour, asks Robert Joseph. He thinks it’s time that marketers lightened up.

The (often) overlooked way to make money in wine

It seems so obvious that it’s almost not worth mentioning – to make money, you have to make sales. And yet, says Robert Joseph, the wine trade rarely thinks about who is doing the selling.

Where next for wine tourism?

Felicity Carter looks at some disturbing trends and asks what they mean for the wine experience economy.

To sell wine, get on the phone

The humble telephone is one of the most overlooked sales channels in direct to consumer marketing. Felicity Carter hears from an expert on how to use it.

Burgundy sets its Cités on tourism

After seeing the great success of Bordeaux’s Cité du Vin, the notoriously private Burgundians have decided to go bigger and better. Roger Morris reports.

Wines are judged by their covers

Wine professionals spend a lot of time honing their blind tasting skills, while overlooking the importance of the package says Robert Joseph.