From mass producer to premium wines to purveyor of hip natural wine - is Romania making the leap into the 21st wine century? Alexandra Wrann reports.

Reading time: 4m 45s

Despite the constraints of the war with Russia, Drinks+ is helping to shine a spotlight on the best wine tourism initiatives in East Europe and beyond.

Reading time: 2m

New AI-powered technology, already being used by Amazon Prime, makes it simple to insert products into movies after they have been edited. What are the implications for wine?

Reading time: 1m 30s

Environmentally viticulture and solar-powered wineries are not entirely compatible with encouraging visitors to fly and drive long distances to visit them. Roger Morris considers how the wine industry is going to square this circle.

Across the global wine industry, the availability of grants and subsidies varies widely, but as US expert, Toni Scott explains, the way in which wineries go about applying for this helps can be very important.

Your customers might love your wine, but they likely don’t understand the unique wine industry challenges you’ve faced throughout the pandemic. Being transparent about these issues can help you build stronger connections with consumers - which can help you boost sales. Marketing expert Toni Scott talks about transparency in customer relationships.

In a three-part series, marketing expert Toni Scott gives tips for more trading success as a guest author. Part 1 is all about online presence.

Online wine tastings were booming during the pandemic. Scientists at the Hochschule Geisenheim University wanted to know how winegrowers deal with this new marketing tool.

As more winery sales go digital, branded gear proves to be a winner. 

Roger Morris has explored the world of wine merchandising.

Nowadays, there is no business without good marketing. But trying to find the right match for a specific product might not be so easy. We provide assistance: Roger Morris put together a list of the best PR agencies for the US market.

Consumers on the West Coast of the USA are clamouring for wines with lower sugar and alcohol. Jeff Siegel reports.

Professor Gergely Szolnoki and Maximilian Tafel from Hochschule Geisenheim University report on a study done to understand the importance of wine tourism in Germany.

This year’s Meininger’s International Wine Conference put the next generation of wine drinkers under the microscope. Felicity Carter reports.

After travel to wine regions became impossible, people began experimenting with virtual travel. Jacopo Mazzeo looks at how to make them work.
 

Writer Meg Maker recently surveyed wine communicators to find out what most delighted and annoyed them about winery websites. She discovered they wanted six simple changes to websites.