Writer Meg Maker recently surveyed wine communicators to find out what most delighted and annoyed them about winery websites. She discovered they wanted six simple changes to websites.
In a world where cinemas are shuttered and Netflix is cheap, how do you get people to stream new movies? You offer them wine. W. Blake Gray has the story.
Todd White has taken natural wine from a niche to an online juggernaut, by using the language of health while disparaging conventional wine. He talks to Felicity Carter.
US wineries are adept at selling direct to consumer, but it’s a sales channel that has rarely appealed to Europeans. James Lawrence finds evidence that’s changing.
It seems so obvious that it’s almost not worth mentioning – to make money, you have to make sales. And yet, says Robert Joseph, the wine trade rarely thinks about who is doing the selling.
The humble telephone is one of the most overlooked sales channels in direct to consumer marketing. Felicity Carter hears from an expert on how to use it.
