Marketing & Wine tourism

Pulling back the veil: What’s the secret of post-pandemic wine sales? 

Your customers might love your wine, but they likely don’t understand the unique wine industry challenges you’ve faced throughout the pandemic. Being transparent about these issues can help you build stronger connections with consumers - which can help you boost sales. Marketing expert Toni Scott talks about transparency in customer relationships.

Want to sell more wine in 2021 and 2022? Focus on online branding and sales

In a three-part series, marketing expert Toni Scott gives tips for more trading success as a guest author. Part 1 is all about online presence.

Online Wine Tastings: The German Winemakers’ Perspective     

Online wine tastings were booming during the pandemic. Scientists at the Hochschule Geisenheim University wanted to know how winegrowers deal with this new marketing tool.

Winery customers as brand ambassadors

As more winery sales go digital, branded gear proves to be a winner. 

Roger Morris has explored the world of wine merchandising.

The Top 10 US wine and spirits PR agencies

Nowadays, there is no business without good marketing. But trying to find the right match for a specific product might not be so easy. We provide assistance: Roger Morris put together a list of the best PR agencies for the US market.

Wine with added health claims

Consumers on the West Coast of the USA are clamouring for wines with lower sugar and alcohol. Jeff Siegel reports.

The impact of wine tourism on Germany

Professor Gergely Szolnoki and Maximilian Tafel from Hochschule Geisenheim University report on a study done to understand the importance of wine tourism in Germany.

The emerging German drinker

This year’s Meininger’s International Wine Conference put the next generation of wine drinkers under the microscope. Felicity Carter reports.

Creating virtual wine trips

After travel to wine regions became impossible, people began experimenting with virtual travel. Jacopo Mazzeo looks at how to make them work.
 

Six easy ways to improve a winery website

Writer Meg Maker recently surveyed wine communicators to find out what most delighted and annoyed them about winery websites. She discovered they wanted six simple changes to websites.

Speaking of the land

Rebecca Gibb MW looks at the thorny issue of cultural appropriation in wine marketing in New Zealand.

Wine solves a problem for Hollywood

In a world where cinemas are shuttered and Netflix is cheap, how do you get people to stream new movies? You offer them wine. W. Blake Gray has the story.
 

A clean sweep of the market

A social marketing wine company is spreading the gospel of “Clean-Crafted” wines. Felicity Carter reports.

The dirt on clean wine

The clean wine trend seems to have sprung up from nowhere but, says Felicity Carter, it needs to be taken seriously.

A look at Dry Farm Wines

Todd White has taken natural wine from a niche to an online juggernaut, by using the language of health while disparaging conventional wine. He talks to Felicity Carter.