Environmentally viticulture and solar-powered wineries are not entirely compatible with encouraging visitors to fly and drive long distances to visit them. Roger Morris considers how the wine industry is going to square this circle.
Across the global wine industry, the availability of grants and subsidies varies widely, but as US expert, Toni Scott explains, the way in which wineries go about applying for this helps can be very important.
Your customers might love your wine, but they likely don’t understand the unique wine industry challenges you’ve faced throughout the pandemic. Being transparent about these issues can help you build stronger connections with consumers - which can help you boost sales. Marketing expert Toni Scott talks about transparency in customer relationships.
Online wine tastings were booming during the pandemic. Scientists at the Hochschule Geisenheim University wanted to know how winegrowers deal with this new marketing tool.
Nowadays, there is no business without good marketing. But trying to find the right match for a specific product might not be so easy. We provide assistance: Roger Morris put together a list of the best PR agencies for the US market.
Professor Gergely Szolnoki and Maximilian Tafel from Hochschule Geisenheim University report on a study done to understand the importance of wine tourism in Germany.
Writer Meg Maker recently surveyed wine communicators to find out what most delighted and annoyed them about winery websites. She discovered they wanted six simple changes to websites.
In a world where cinemas are shuttered and Netflix is cheap, how do you get people to stream new movies? You offer them wine. W. Blake Gray has the story.
