What does a winemaker do when there’s too much wine sloshing around in the tanks and no buyers on the horizon? In the New World, the answer may be to offer the consumer an amazing bargain. Robert Joseph looks at how they do it in South Africa.
Your wine label has only a few seconds to attract a customer in a crowded store. How do you make it stand out from the crowd? What design elements should you consider when targeting different consumer groups? Robert Joseph talks to some designers.
Instead of flying journalists to Burgundy, the Burgundy Wine Board decided to bring their region to the journalists. Marisa D’Vari reports on a novel promotion to show influencers how Burgundian wines could fit with New York’s lifestyle.