It’s easy to make a faux pas when dealing with another culture, says Richard Siddle. But if you get your communications strategy right, on the other hand, you can connect with a global audience.
There are fewer wine buyers, putting smaller producers without ‘must have’ brands at a disadvantage. Felicity Carter asks the experts for tips on negotiating.
Professional communicators are now a vital part of the wine industry, connecting producers with the media. Robert Joseph talks to the public relations professionals to see how they do it.
After seeing members of the wine trade devouring burgers while sitting on curbs in the parking lot at ProWein, Felicity Carter went to find out what was going on.
Chile may be pulling ahead in world markets, but it has struggled to communicate its value, largely because it’s too formal and unapproachable. Now, says Eduardo Brethauer, there are moves afoot to shake things up.
UK own-brand wines are not only winning accolades in major wine competitions, but they’re taking up ever more space on the shelves. Adam Lechmere looks at who’s making them.
What does a winemaker do when there’s too much wine sloshing around in the tanks and no buyers on the horizon? In the New World, the answer may be to offer the consumer an amazing bargain. Robert Joseph looks at how they do it in South Africa.
Your wine label has only a few seconds to attract a customer in a crowded store. How do you make it stand out from the crowd? What design elements should you consider when targeting different consumer groups? Robert Joseph talks to some designers.
Instead of flying journalists to Burgundy, the Burgundy Wine Board decided to bring their region to the journalists. Marisa D’Vari reports on a novel promotion to show influencers how Burgundian wines could fit with New York’s lifestyle.
The wine industry in the US state of Virginia is growing at a tremendous pace, capitalising on passing tourists. But what do you do if you’re not on the tourist trail? Felicity Carter reports.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.
