Home

No- and low-alcohol drinks become more important as lifestyle products

The year of no- and low-alcohol wine?

While still lagging behind the more successful beer and spirits categories, global demand for no- and low-alcohol wine is on the rise. As the EU readies to reform de-alcoholised wine production, the European wine industry takes stock of future opportunities for the no- and low-alcohol wine category. Jacopo Mazzeo reports.

Advertisement

New Zealand’s 2021 vintage will be about quality, not quantity

Smaller-than-expected harvest to intensify existing export demand.

Casa Sartori: Dream Blender

The heart of the Sartori family’s innovation has always been its ability to blend dreams and modern tastes with the authentic essence of Veronese wine culture.

The new virtual tool: Online wine tastings worldwide

Not all online tasting is the same. From the motives to the technical implementation, there are major differences internationally, as Geisenheim University recently analyzed.

A study by Prof. Dr. Gergely Szolnoki, Dr. Maximilian Tafel, Marvin Blaß, Hochschule Geisenheim University, and Niklas Ridoff, Calle Nilsson, WineTourism.com

NFTs and fine wine – the ultimate pairing? 

Blockchain technology’s future in wine becoming more widespread. Will it last?

Kimberly Webb about the future of fine wine collecting.

Analogue – Dialogue

Finally, in-person trade fairs are returning! Messe Düsseldorf is in the starting phase of gearing up for the upcoming presence events. Successful trade fairs in Asia have helped the Rhinelanders and, after two years, ProWein will also be back in the race at the end of March 2022.

Bastian Mingers is the experienced trade fair professional at the helm of ProWein and he has a competent trade fair team behind him. We wanted to find out first-hand how ProWein is approaching the new start and what exhibitors and visitors can expect. 

Advertisement

The year of no- and low-alcohol wine?

While still lagging behind the more successful beer and spirits categories, global demand for no- and low-alcohol wine is on the rise. As the EU readies to reform de-alcoholised wine production, the European wine industry takes stock of future opportunities for the no- and low-alcohol wine category. Jacopo Mazzeo reports.

The new virtual tool: Online wine tastings worldwide

Not all online tasting is the same. From the motives to the technical implementation, there are major differences internationally, as Geisenheim University recently analyzed.

A study by Prof. Dr. Gergely Szolnoki, Dr. Maximilian Tafel, Marvin Blaß, Hochschule Geisenheim University, and Niklas Ridoff, Calle Nilsson, WineTourism.com

Winery customers as brand ambassadors

As more winery sales go digital, branded gear proves to be a winner. 

Roger Morris has explored the world of wine merchandising.

The Top 10 US wine and spirits PR agencies

Nowadays, there is no business without good marketing. But trying to find the right match for a specific product might not be so easy. We provide assistance: Roger Morris put together a list of the best PR agencies for the US market.