Delegates at the two-day Wine Industry IMPACT conference, held in Australia this September, heard about practical steps they could take to become more profitable - and take back control from distributors and retail chains. Felicity Carter reports.

Professional women are beginning to outearn their male colleagues. Felicity Carter asks why the wine trade ignores their spending power.

Doing licensing deals with big media is proving lucrative for some wineries. Jeff Siegel reports.

There are signs that engaged Chinese consumers are looking beyond red wines from traditional regions. Jim Boyce reports.

What does it take to launch a wine brand in the US? Roger Morris follows the creation of Kin & Cascadia.

It’s generally more profitable to keep existing customers than acquire new ones. Robin M. Back PhD looks at how one wine tourism investment that inspires return visits.

Wine tourism can cause issues ranging from choked highways to reputational damage. Jim Clarke looks at how US regions manage the situation.

Sauvignon NZ 2019 was an eye-opening look into the dynamics of an entire wine industry. Felicity Carter reports.

Tourism is a fast growing sector of the wine industry. But how do you avoid too many visitors at one time, and not enough at others? Felicity Carter finds a lucrative solution.

Merchandise is helping to build winery profits. Rebecca Gibb MW reports.

Liza B. Zimmerman has created a handy roadmap to US wine trade events.

The theme of this year’s Meininger’s International Wine Conference was ‘wine as a brand’. Felicity Carter went along.

Many winery websites are missing key elements, according to a speaker at the recent International Wine Tourism Conference. Paul Richer advises on changes that can have a big payoff.

Gastronomy tourism is booming worldwide and wine regions are scrambling for their share. Adam Lechmere looks at how Portugal is beating the competition.

Marketers love email because the data shows it works – if the timing and content are right. Rebecca Gibb MW reports.