The theme of this year’s Meininger’s International Wine Conference was ‘wine as a brand’. Felicity Carter went along.

Many winery websites are missing key elements, according to a speaker at the recent International Wine Tourism Conference. Paul Richer advises on changes that can have a big payoff.

Gastronomy tourism is booming worldwide and wine regions are scrambling for their share. Adam Lechmere looks at how Portugal is beating the competition.

Marketers love email because the data shows it works – if the timing and content are right. Rebecca Gibb MW reports.

The beauty of social media marketing is that the payoff can be measured. Jeff Siegel tracks three examples.

South Africa’s Charles Back created a wine tourism template at Fairview that has been hugely influential. Michael Fridjhon explains.

Consumers no longer just drink wine — they also make pilgrimages to its origins. As Roger Morris reports, Bordeaux’s efforts are burnishing the region’s reputation.

Neuroscientific research is demonstrating what good designers have always known – the right label can sell the wine. Michele Shah looks at the work of Simonetta Doni.

When it opened in 2016, the big question around the Cité du Vin was whether the visitors would come. Sophie Kevany assesses the result.  

The New World aesthetic is becoming more conservative, while the Old World opens up. James Lawrence looks at the trends.

Biodynamic wines are both admired and controversial. Felicity Carter pays a visit to Odinstal to see biodynamics first hand.

Consultant Monty Waldin looks at the benefits of going organic or biodynamic, and calculates the costs involved.

Content marketing is a strategy that businesses can use to tell the world about what they’re doing. Felicity Carter discusses best practice with Lisa Mattson of Jordan Winery.

For Paris-based designer Pierre Katz, creating a wine or spirits label means starting with a philosophical approach and ending with critical tweaks. Roger Morris reports.

Once you’ve found your winery or product story, how do you turn it into marketing material? Rebecca Hopkins has some answers.