It’s generally more profitable to keep existing customers than acquire new ones. Robin M. Back PhD looks at how one wine tourism investment that inspires return visits.

Wine tourism can cause issues ranging from choked highways to reputational damage. Jim Clarke looks at how US regions manage the situation.

Sauvignon NZ 2019 was an eye-opening look into the dynamics of an entire wine industry. Felicity Carter reports.

Tourism is a fast growing sector of the wine industry. But how do you avoid too many visitors at one time, and not enough at others? Felicity Carter finds a lucrative solution.

Merchandise is helping to build winery profits. Rebecca Gibb MW reports.

Liza B. Zimmerman has created a handy roadmap to US wine trade events.

The theme of this year’s Meininger’s International Wine Conference was ‘wine as a brand’. Felicity Carter went along.

Many winery websites are missing key elements, according to a speaker at the recent International Wine Tourism Conference. Paul Richer advises on changes that can have a big payoff.

Gastronomy tourism is booming worldwide and wine regions are scrambling for their share. Adam Lechmere looks at how Portugal is beating the competition.

Marketers love email because the data shows it works – if the timing and content are right. Rebecca Gibb MW reports.

The beauty of social media marketing is that the payoff can be measured. Jeff Siegel tracks three examples.

South Africa’s Charles Back created a wine tourism template at Fairview that has been hugely influential. Michael Fridjhon explains.

Consumers no longer just drink wine — they also make pilgrimages to its origins. As Roger Morris reports, Bordeaux’s efforts are burnishing the region’s reputation.

Neuroscientific research is demonstrating what good designers have always known – the right label can sell the wine. Michele Shah looks at the work of Simonetta Doni.

When it opened in 2016, the big question around the Cité du Vin was whether the visitors would come. Sophie Kevany assesses the result.