It seems so obvious that it’s almost not worth mentioning – to make money, you have to make sales. And yet, says Robert Joseph, the wine trade rarely thinks about who is doing the selling.
The humble telephone is one of the most overlooked sales channels in direct to consumer marketing. Felicity Carter hears from an expert on how to use it.
After seeing the great success of Bordeaux’s Cité du Vin, the notoriously private Burgundians have decided to go bigger and better. Roger Morris reports.
Japan is an important market for wine, though not an easy one. James Lawrence gets advice on doing business there, from four people who know the market well.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.