Marketing & Wine tourism

The online challenge for wine

Felicity Carter pays a visit to HAWESKO, Germany’s number one online wine retailer, to hear more about its digital strategy.

Young Brazilians take to wine

Brazil, one of the world’s largest economies, is slowly emerging from an economic crisis, a glass of wine in hand. Marcelo Copello reports.

Advice on doing wine business in Australia

James Lawrence interviews four experts to get a panoramic view of working with the Australian wine market.

Natural wine opens a path to profits

One winery has accelerated growth and profitability after exploring the natural wine scene. Simon Woolf talks to Jan Matthias Klein of Staffelter Hof in the Mosel.

Four ways to make a winery more profitable

Delegates at the two-day Wine Industry IMPACT conference, held in Australia this September, heard about practical steps they could take to become more profitable - and take back control from distributors and retail chains. Felicity Carter reports.

The fine wine marketing mistake

Professional women are beginning to outearn their male colleagues. Felicity Carter asks why the wine trade ignores their spending power.

The wine tie-in

Doing licensing deals with big media is proving lucrative for some wineries. Jeff Siegel reports.

Tier 1 trends in China

There are signs that engaged Chinese consumers are looking beyond red wines from traditional regions. Jim Boyce reports.

The birth of a wine brand

What does it take to launch a wine brand in the US? Roger Morris follows the creation of Kin & Cascadia.

What keeps the wine tourists coming?

It’s generally more profitable to keep existing customers than acquire new ones. Robin M. Back PhD looks at how one wine tourism investment that inspires return visits.

When the wine tourists come

Wine tourism can cause issues ranging from choked highways to reputational damage. Jim Clarke looks at how US regions manage the situation.

Land of the long white wine party

Sauvignon NZ 2019 was an eye-opening look into the dynamics of an entire wine industry. Felicity Carter reports.

Smoothing the wine tourism curve

Tourism is a fast growing sector of the wine industry. But how do you avoid too many visitors at one time, and not enough at others? Felicity Carter finds a lucrative solution.

The appeal of the wine gift

Merchandise is helping to build winery profits. Rebecca Gibb MW reports.

US events worth attending

Liza B. Zimmerman has created a handy roadmap to US wine trade events.