The appeal of the wine gift

Merchandise is helping to build winery profits. Rebecca Gibb MW reports.

Merchandise from Mercantile 12
Merchandise from Mercantile 12

By offering fine wine, delectable food and a good time, the world’s wine regions lure more than 50m tourists to their romantic villages and vine-lined slopes. Spending in excess of $20bn globally, these tourists have made wine tourism a significant niche in the travel sector.

Research has identified many positive consequences of wine tourism for....

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