Marketing & Wine tourism

Who holds the cards in own-brands?

UK own-brand wines are not only winning accolades in major wine competitions, but they’re taking up ever more space on the shelves. Adam Lechmere looks at who’s making them.

Overflow solutions

What does a winemaker do when there’s too much wine sloshing around in the tanks and no buyers on the horizon? In the New World, the answer may be to offer the consumer an amazing bargain. Robert Joseph looks at how they do it in South Africa.

When do you change the label?

Andrew Rosenbaum tackles the subject of when your packaging needs an overhaul.

The label worth a thousand words

Your wine label has only a few seconds to attract a customer in a crowded store. How do you make it stand out from the crowd? What design elements should you consider when targeting different consumer groups? Robert Joseph talks to some designers.

Burgundy takes Manhattan

Instead of flying journalists to Burgundy, the Burgundy Wine Board decided to bring their region to the journalists. Marisa D’Vari reports on a novel promotion to show influencers how Burgundian wines could fit with New York’s lifestyle.

Turning novices on to wine

The wine industry in the US state of Virginia is growing at a tremendous pace, capitalising on passing tourists. But what do you do if you’re not on the tourist trail? Felicity Carter reports.