Content marketing is a strategy that businesses can use to tell the world about what they’re doing. Felicity Carter discusses best practice with Lisa Mattson of Jordan Winery.
For Paris-based designer Pierre Katz, creating a wine or spirits label means starting with a philosophical approach and ending with critical tweaks. Roger Morris reports.
Food and wine tourism is the hottest trend in travel. Felicity Carter looks at outstanding examples of wine tourism offerings, beginning with a winery that turned itself into a destination by partnering with other businesses.
In the rush to bring women into wine, the wine trade has overlooked an important group – young men. But now, reports Felicity Carter, the big companies are paying attention.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.