When a panel of wine industry experts convened to discuss the latest SVB Annual Direct-to-Consumer Wine Survey Report, they also offered some suggestions on how to make more money. Felicity Carter listened in.
The Chinese company Changyu has been evaluated as the second most valuable wine brand, narrowly trailing behind Moët & Chandon but surpassing it in brand strength, as reported by Peter Douglas.
So-called "alternative wines" can be organic, biodynamic, natural, sustainable, or without added sulfites. A global survey reveals which markets show potential.
A consumer survey done by Hochschule Geisenheim University shows that wine-interested consumers in Germany expect transparency around ingredients. Prof. Dr Simone Loose presents the findings.
Corona gave online retail a fat boom. With the return to more normality, the boom also slowed down. However, a decline of e-commerce is not to be expected.
Young people appear to be embracing the call to drink in moderation. Alongside widely reported moves by Millennials and Gen Z towards being 'sober' and saying no to all alcohol, TikTok seems to be encouraging a trend to simply drink less.
While wine consumption in France continues to drop, with red wine shunned more than other styles, French consumers are showing increasing interest for no- and lower-alcohol (NOLO) products. Louise Hurren reports.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.
