Recent market research data provides insights into how, when, where, and why consumers opt for sparkling wines like Sekt, and who exactly the average consumer of sparkling wine is. Prof Dr Gergely Szolnoki, Christoph Kiefer, Dr Alexander Tacer and Oliver Hennes report.
The terms New World and Old World have been used for decades to distinguish between countries of origin. M.Sc. Melissa Lohmeyer, Prof. Dr Gergely Szolnoki and Prof. Dr Siegfried Pöchtrager ask if these terms are still meaningful.
Warning labels, advertising bans and price changes could upend the European wine industry. Frederik Nikolai Schulz and Jon Hanf from Hochschule Geisenheim University report on current developments in European alcohol policy.
Not only is the US the world’s biggest wine market by value, but few countries can offer the variety of wines, regions and styles available to American consumers.
A consumer survey done by Hochschule Geisenheim University shows that wine-interested consumers in Germany expect transparency around ingredients. Prof. Dr Simone Loose presents the findings.
Hochschule Geisenheim University and the Association of German Sparkling Wine Producers studied Germany’s sparkling wine market. How much is consumed and when—and who’s drinking it? A report by Professor Dr Gergely Szolnoki, Christoph Kiefer and Dr Alexander Tacer.
Meininger's publishes academic papers in the interest of sharing knowledge within the industry and sparking debate. We welcome responses and submissions.
Ukraine has recently begun to rediscover its winemaking, receiving international recognition, obtaining ever higher marks at international competitions. However, all these challenges were nothing compared to the problems, which Ukrainian winemakers face due to the Russian invasion and war, which started in February 2022. Guest article by Jenia Nikolaichuk, Ukrainian wine expert and Andrii Tarasov (Hochschule Geisenheim University).
An all-day forum presented various blockchain applications and their relevance to marketing. Michael Paul Kramer offers us a look to the most inspiring research and developments to come.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.