After many years of being the unassailable giant of wine traded fairs, this year's postponed ProWein was a relatively quiet event, with only 13,000 more visitors than attended Wine Paris/Vinexpo in February when the pandemic was raging far more fiercely. As Robert Joseph reports, the two events are firmly squaring up for a competitive few weeks at the beginning of 2023.
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Before ProWein we had a long talk with Michael Degen, Executive Director Trade Fairs of Messe Düsseldorf, you find the interview here.
Rosé is a trend topic: While the color spectrum of the pink all-rounder could hardly be more multifaceted, its flavor diversity also offers good reason to give the subject well-deserved attention. Sophia Langhäuser and Ilka Lindemann report about the ‘Best of Rosé’ Award.
Interview with Michael Degen, Executive Director Trade Fairs of Messe Düsseldorf
MEININGER'S has spoken with Degen about risks for a trade fair in times of a global pandemic, if size matters and if he is afraid of competition. And of course, we discussed the upcoming ProWein, its international focus and digitization issues as well as its biggest challenges.
ProWein is back with a lot of optimism, a large programme and considerably more space, however, with fewer exhibitors. Alexandra Wrann gives an overview of who, what, where.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.