A winery in Romania, home to Dracula, was pleased to receive an order from the US owner of a brand called Vampire. When they subsequently tried to sell other brands of their own such as Bloody Merlot, referencing the same myth, they came up against a litigious US system that proved very costly. W. Blake Gray offers valuable advice for would-be exporter to this enticing market.
Reading time: 6m 45s