The Brunello di Montalcino Consortium has been rewarded for its courage and effort. The producers' association, led by President Fabrizio Bindocci (Il Poggione), was the first Consortium in Italy to dare to organise an in-person Anteprima despite Corona.
In February 2020, Benvenuto Brunello was the last vintage tasting before the shutdowns and, in March 2021, it was the first liberating event despite the continued closures. Benvenuto Brunello "Off" was the name of the game this time and the professional wine crowd was spread over four March weekends instead of three days as usual. The number of participants per session was extremely limited, with 25 tasters instead of 100 seated at an appropriate distance in the monastery of Sant'Agostino, and with no one admitted without a current negative test.