Australia's quiet achiever

An interview with John Casella, creator of [yellow tail], by Felicity Carter.

John Casella (Photo by Vince Bucello)
John Casella (Photo by Vince Bucello)

John Casella’s parents, Filippo and Maria Casella, migrated to Australia from Italy in 1957. In 1965 they established a vineyard at Yenda, in New South Wales’ Riverina region, a warm, irrigated agricultural area. In 1994, John Casella took over what was then a bulk business, moving it to branded wines. [yellow tail], released in 2001, has been one of the great commercial success stories of the 21st century. Released at $6.99, [yellow tail] was one of the first wines to take this category seriously, offering drinkers sound, quality wine at an affordable price. Today, [yellow tail] sells more than 12.5m cases a year.

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