Podcasting offers the wine trade great opportunities to get in front of consumers, yet few take advantage of the medium. Felicity Carter discovers why wine and podcasts are the perfect match.
At the recent Wine Future 2023 conference, successful wine influencers and podcasters discussed the way in which producers and retailers should communicate with their consumers.
In an age where everything is on-demand and off-menu, the post-pandemic world seemingly remains addicted to the digital offerings to which it was restricted to during lockdowns. Among these, some of the most popular have been podcasts. They are fast-growing businesses. Big and small players in wine are able to inform about regions or simply to promote products. Robert Mason reports.
Podcasts are exploding in popularity, with millions of new listeners downloading them each year. One such podcast is the Italian Wine Podcast, which turns two this month. Felicity Carter reports.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.
