If you’ve ever wandered into the wine section of Twitter, you could be forgiven for thinking it was nothing but an endless debate about the merits of commercial wines versus artisanal wines. But it turns out that people use Twitter to talk about wine styles and specific wines.
According to GlobalData, people who talk about wine on Twitter like talking about Pinot Noir, one of the top tweeted wine terms of the third quarter of 2019. National Pinot Noir Day on 18 August saw plenty of Pinot Noir action, including mentions of brands such as Maison Louis Latour, Domaine Begude, Cono Sur and others. The overall result suggests that the “National Day of…” campaigns may have some traction.
The second biggest topic to pop up over the period was rosé, with people sharing articles and recommendations. More significantly, news broke on Twitter that brewers are hoping to cash in on rosé’s popularity by offering a rosé flavoured beer.
French winemaker and online personality Julien Miquel was mentioned or tagged into conversations 286 times, and Sorcha Holloway’s Thursday night UK Wine Hour also trended, with 198 mentions. Her top wine chat was on French Crémant.
The top tweets were chosen from influencers as tracked by GlobalData’s Influencer Platform. Influencers are selected after an analysis of the influencer’s relevance, network strength, engagement, and leading discussions on new and emerging trends.
Via press release
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