Trinchero appoints new director of luxury winemaking

Californian wine giant hires former Opus One associate winemaker, Aimee Baker

Trinchero Napa
Trinchero Napa

The term ‘luxury wine‘ is still little understood or appreciated in Europe, but in the US, it is very firmly established as a clearly-defined sector of the wine industry. Companies such as Gallo and Constellation have luxury wine departments and executives that focus specifically on super-premium and ‘collectible‘ wines.

Trinchero Family Estates which is famous for its ground-breaking inexpensive, high-volume Sutter Home white Zinfandels and best-selling Menage a Trois wines, as well as its partnerships with successful brands like Joel Gott and Three Thieves is increasingly focusing on prestigious wines from its own estates. In 2017, it built a Winemaker’s Studio‘ in St Helena specifically for luxury wines, and it is here that Aimée Bakerm who moved into wine after a previous career at a high level as a rowing coach, will take charge of luxury wines from brands including Bravium, Mason Cellars, Neyers Vineyards, ZIATA and Trinchero Napa Valley.

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