Strong growth for Asolo Prosecco DOCG

Asolo Prosecco DOCG meets growing demand.

The Asolo Prosecco DOCG continues to grow
The Asolo Prosecco DOCG continues to grow

The Asolo Prosecco DOCG consortium has again announced strong growth figures. In the first half of 2021, bottling increased by 25 percent compared to the same period last year. This increase is not based on lower figures in the pandemic year, but rises above an increase that was already nine percent in the first six months of 2020.

Asolo had closed the 2020 financial year with a record number of 19 million bottles, while 9.7 million bottles were launched in the first half of 2021. The consortium announced that there will be no supply shortages and that increasing demand can be met. In the 2020 harvest, the Asolo Prosecco consortium, in contrast to most origins, had not imposed any yield restrictions, but retained a harvest reserve, which is now being released. 

The consortium's board of directors is currently discussing the introduction of a rosé variant. According to insider reports, so far about 30 percent have spoken out in favour of the introduction, with about 13 percent against it and the rest abstaining. 

In the historic DOCG Conegliano-Valdobbiadenen, the board of directors clearly voiced their opposition to the introduction of rosé. vc

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