Analogue – Dialogue

Finally, in-person trade fairs are returning! Messe Düsseldorf is in the starting phase of gearing up for the upcoming presence events. Successful trade fairs in Asia have helped the Rhinelanders and, after two years, ProWein will also be back in the race at the end of March 2022.

Bastian Mingers is the experienced trade fair professional at the helm of ProWein and he has a competent trade fair team behind him. We wanted to find out first-hand how ProWein is approaching the new start and what exhibitors and visitors can expect. 

ProWein prepares for the 2022 in-person version / Credit: Volker Wiciok
ProWein prepares for the 2022 in-person version / Credit: Volker Wiciok

 

Messe Düsseldorf recently announced that ProWein 2022 will once again be held in-person. Have there already been reactions, especially from exhibitors, to the announcement?
Online registration for exhibitors for ProWein 2022 has been open since May. The industry is looking forward to hopefully being able to start again soon. The feedback from exhibitors so far has been good. But despite all the euphoria, there is still a degree of uncertainty. No one knows how the global situation will develop in the coming months. We have never experienced such a situation before and have to be prepared for all eventualities. 

 

Do you already have an indication of how many exhibitors and from which sectors you can expect? Will the emphasis be on European exhibitors?

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