"Know your customers"

D2C, direct-to-customer, becomes an increasingly more important distribution channel. At the same time, traditional retail has to fight to maintain its place. Is there an easy shortcut to the customer? In his guest commentary, Dr. Matthias Schu, e-food professional, gives us his opinion.

Reading time: 1m 45s

Retailers in the Netherlands

Holland is a country so full of independent merchants, it can be hard to make sense of the market. Fortunately, Cees van Casteren MW is on hand to show the way.