Interview: Matthew Horkey Making a Living as a YouTuber

In a rare interview, Matthew Horkey tells us what skills you need to be successful, how he engages with the platform and why wine is the next big thing on YouTube.

Reading time: 16m

Devil's Advocate - Will Young Sommeliers be the Influencers of Tomorrow?

In recent years, traditional wine critics have been increasingly supplanted by young influencers on Instagram and YouTube. Freshly returned from a 'Sommelier Bootcamp'  Robert Joseph wonders if that new breed of communicators might be about to face a challenge of their own.

Reading time: 4m 45s

Devil's Advocate - When Jancis Robinson was a Wine Influencer

Instagrammers and influencers are supplanting traditional wine critics. Robert Joseph suggests that this is less of a novelty than some might suppose.

Reading time: 3m 15s

US wine market: American Influencer

Jeff Siegel sets out to discover who really influences what consumers buy in the massive US wine market. Here are his findings.