Like wines, wine drinkers come in many forms, shapes and sizes. And just as it would make no sense to sell every kind of wine in the same places and in the same ways, effective producers understand how to channel their messaging appropriately toward the people who are most likely to be receptive to it.
Amazon’s lack of focus on the wine sector has made the platform an attractive option for German distributors who have learned how to exploit it. Felix Bodmann explains.
Although the pandemic gave a boost to online wine sales, online retailers have to work harder now. But, says Sarah Phillips McCartan, there are big rewards to be found online for those who get it right.
Robert Joseph takes a fresh look at the potential usefulness of press releases, in an age when their most valuable readers might just be artificially intelligent robots.
OpenAI's artificial intelligence bot, ChatGPT has been the centre of global discussion since its launch at the end of last year. Anja Zimmer wonders how far this technology could change the wine industry.
While Russian and Ukrainian troops bombard each other with heavy artillery, Kiev's IT specialists are quietly using their computer skills to undermine Russian daily life.
While tokenization of assets such as wine is still in an early stage of its development, it is already of increasing economic importance. Michael Paul Kramer, Jochen Heussner and Prof. Dr. Jon H. Hanf of Geisenheim University report.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.