Traceability is a term that is increasingly used, along with the assertion that "consumers want to know where stuff comes from." A New Zealand company is using technology familiar from TV police forensic programmes to help a super premium wine estate to give assurance about the provenance of its wines.
An all-day forum presented various blockchain applications and their relevance to marketing. Michael Paul Kramer offers us a look to the most inspiring research and developments to come.
NFTs are the latest thing for the wine industry. In Germany, two new projects were launched this week, while a pair Italians have paid 2.5 million US$ for a bundle of NFTs including a magnum of NFT Champagne. But are NFTs just a step on the road to the Metaverse?
The relationship between NFTs and wine grows steadily closer. Now, it's the turn of an award-winning writer and Champagne growers with a cult following.
While tokenization of assets such as wine is still in an early stage of its development, it is already of increasing economic importance. Michael Paul Kramer, Jochen Heussner and Prof. Dr. Jon H. Hanf of Geisenheim University report.
Readers of last week’s Meininger’s articles on NFTs may be interested to learn that the new technology has been adopted by the VDP, the association that brings together Germany’s most illustrious wine producers.
Almost overnight, NFTs - Non-Fungible Tokens have come from nowhere in the art world to become a market worth more than a quarter of the value of the US wine trade. Now they are moving into wine. In this extensive article, Robert Joseph attempts to throw some light on a very complex picture.
Reading time: 16 m
For a shorter version (reading time 8m 20s), click here.
The new technology platform which has already taken the art world by storm, is changing the way wine is traded. Will it open a path to new consumers? Robert Joseph reports.
Reading time: 8m 20s
Are you looking for more background information? For a Long Read that offers a deeper dive, click here (reading time 16m).
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.
