Torres Tests Reusable Packaging

The Spanish wine conglomerate is undertaking a trial run of supplying selected gastronomy establishments with reusable bottles, with potential plans for expansion across Europe.

Reading time: 1m 30s

Treasury Wine Estates' Innovative AI-based Marketing Approach

Big companies are already using AI to get a competitive advantage. Felicity Carter finds out about a new project from Treasury Wine Estates.

Reading time: 7m 30s

Commerce7 Connects Wine Lovers and Wineries

Thanks to the pandemic, many wineries finally embraced the digital world. Felicity Carter looks at Commerce7, one of the wine-focused digital offerings that flourished.

Reading time: 5m 

Devil’s Advocate: What We Could All Learn From ChatGPT

Robert Joseph thinks about thinking.

Reading time: 3m 20s

AI: Wine Recommendation 3.0

The Italian Wine Crypto Bank (IWCB) has developed a digital sommelier. The system - dubbed ‘Personal GPT Sommelier’ - will be used in the ‘hybrid wine bar’ BG3.0 Winebank in Bergamo. 

Reading time: 1m 30s

Devil's Advocate: The Bots Are Here. Time for the Wine Industry To Wake Up To Artificial Intelligence

Robert Joseph, an early adopter of the internet in the 1990s, argues that the wine industry needs to be taking a greater interest in how AI, one of its offshoots, is going to affect their businesses.

Reading time: 7m 30s

From CSI Crime Scene to Vineyards and Wine Bottles - High Tech Traceability

Traceability is a term that is increasingly used, along with the assertion that "consumers want to know where stuff comes from." A New Zealand company is using technology familiar from TV police forensic programmes to help a super premium wine estate to give assurance about the provenance of its wines.

Reading time: 3m 30s

Pix – What Went Wrong? What Went Right? The Paul Mabray Interview

In the middle of 2021, US wine professionals learned of the launch of a new digital platform to stand alongside Vivino, WineSearcher and CellarTracker. A year after its launch, following the failure to raise a third round of funding, after the earlier investment of $7m, despite recurring revenue of $600,000 that apparently exceeded initial projections, the Drop has effectively closed and Mabray is looking for partners to enable his business to achieve its objectives.

In this exclusive, lengthy interview, he answers some tough questions.

Reading time: 12m 38s

With NFTs to the Metaverse

NFTs are the latest thing for the wine industry. In Germany, two new projects were launched this week, while a pair Italians have paid 2.5 million US$ for a bundle of NFTs including a magnum of NFT Champagne. But are NFTs just a step on the road to the Metaverse?

Reading time: 3m 10s