Blockchain’s Potential in the Wine Industry

An all-day forum presented various blockchain applications and their relevance to marketing. Michael Paul Kramer offers us a look to the most inspiring research and developments to come.

Reading time: 2m 30s 

With NFTs to the Metaverse

NFTs are the latest thing for the wine industry. In Germany, two new projects were launched this week, while a pair Italians have paid 2.5 million US$ for a bundle of NFTs including a magnum of NFT Champagne. But are NFTs just a step on the road to the Metaverse?

Reading time: 3m 10s

Do-It-Yourself Organic Certification

A South American producer believes the blockchain can make it possible for wineries to demonstrate their organic credentials, rather than going through a certification body.

Reading time: 1m 30s

Bordeaux Expert and Leading Champagne-Growers Launch NFTs

The relationship between NFTs and wine grows steadily closer. Now, it's the turn of an award-winning writer and Champagne growers with a cult following.

Reading time: 1m 45s

How Does Wine Get on the Blockchain? - Forum Blockchain in the Wine Industry

The Forum Blockchain in the Wine Industry is a conference on applications of Blockchain technology in the wine sector. It takes place on July 15, 2022 from 9:45 am to 6:00 pm at Geisenheim University and via livestream. 

Tokenization of Wine - Enabling an Extended Consumer Experience

While tokenization of assets such as wine is still in an early stage of its development, it is already of increasing economic importance. Michael Paul Kramer, Jochen Heussner and Prof. Dr. Jon H. Hanf of Geisenheim University report.

Reading time: 2m 30s

Blockchain-based Tech Meets Fine Wine

VDP is adopting NFTs

Readers of last week’s Meininger’s articles on NFTs may be interested to learn that the new technology has been adopted by the VDP, the association that brings together Germany’s most illustrious wine producers.

Reading time: 2m 10s

 

NFTs and Wine - The Long Read

Almost overnight, NFTs - Non-Fungible Tokens have come from nowhere in the art world to become a market worth more than a quarter of the value of the US wine trade. Now they are moving into wine. In this extensive article, Robert Joseph attempts to throw some light on a very complex picture.

Reading time: 16 m

For a shorter version (reading time 8m 20s), click here.

NFTs and Wine: the Pros and Cons

The new technology platform which has already taken the art world by storm, is changing the way wine is traded. Will it open a path to new consumers? Robert Joseph reports.

Reading time: 8m 20s

Are you looking for more background information? For a Long Read that offers a deeper dive, click here (reading time 16m).