Artificial intelligence is currently on everyone's lips. Meininger's Wine Conference offered the industry a platform to discuss how modern technology will influence the world of wine. Felicity Carter reports.
MEININGER'S INTERNATIONAL and our German sister magazine WEINWIRTSCHAFT have chosen "Wine Goes Tech" as the theme for the next Meininger's Wine Conference. Across a range of talks and presentations, we will be looking at the opportunities and challenges that technology in its various forms now offers the wine business.
The Italian Trade Agency (ITA) has launched "Smart 365", a dedicated B2B online platform aimed at enhancing and simplifying international business interactions within the Italian wine sector.
Like wines, wine drinkers come in many forms, shapes and sizes. And just as it would make no sense to sell every kind of wine in the same places and in the same ways, effective producers understand how to channel their messaging appropriately toward the people who are most likely to be receptive to it.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.