A year of comfort wines

Jeff Siegel charts the course of the wines that did well this year in the US market and asks what was so attractive about them.

Some of the wines that did well in the US in 2020
Some of the wines that did well in the US in 2020

Gregg Popovich, president and owner of California’s popularly-priced Castle Rock Wines, saw sales steadily increase through the beginning of this year, something he credited to the erosion of premiumisation. 

But the pandemic should have put an end to that, right? Castle Rock lost key cruise ship and airline accounts when Covid-19 upended those two markets, Meanwhile, the launch of a by-the-glass Chardonnay and Pinot Noir program for national and large regional restaurant chains couldn’t have come at a worse time. So why were Castle Rock’s sales up 11% over the first six months of the year, led by mid-double-digit growth for two of its $15 Pinot Noirs?

Appeared in

For full access...

Please log in or register now»               No subscription?  Try out our free 14 day trial»

Latest Articles