The red blend juggernaut

Since they burst onto the scene earlier this century, New World red blends have taken the wine world by storm. James Lawrence has the story.

The red blend category is a lucrative one
The red blend category is a lucrative one

The red blend category has captured the imagination of millions of American consumers previously hard-wired to rely on grape varieties or price as their key purchasing cue. According to Nielsen, red blends account for more than 12% of the US wine retail market and outstrip sales of Pinot Noir and Merlot, while also threatening to undermine Cabernet Sauvignon’s top position. 

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