How to succeed in British Columbia

Michaela Morris says that British Columbia in Canada is a wine-drinking region open to imports. She explains the way it works.

Vancouver, British Columbia, Photo by Lee Robinson on Unsplash
Vancouver, British Columbia, Photo by Lee Robinson on Unsplash

British Columbia, Canada’s western-most province, boasts stunning shorelines and soaring mountains. Fresh seafood and an ethnically diverse population make for an exciting restaurant scene, especially in the densely populated city of Vancouver. And British Columbians like to drink wine. They are the second highest per capita purchasers in Canada after Québec. 

Yet Canada’s third biggest wine market has a reputation for being complicated. Some of this comes from misconceptions.

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