Chile’s backstage winemakers

Some of the most influential winemakers in Chile are the least well known. Marcela Burgos meets them at some of Chile’s biggest companies.

Concha y Toro/Photo by Jorge Fernández Salas on Unsplash
Concha y Toro/Photo by Jorge Fernández Salas on Unsplash

Max Weinlaub, Viviana Magnere and Oscar Salas don’t appear in the wine press, or even at trade tastings; and yet they are the winemakers behind three of Chile’s most successful wine brands. Between them, they are responsible for 35% of Chile’s wine exports, equivalent to 20m 9-litre cases of wine.  

And in this difficult year, they will be forced to become even more innovative than usual.

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