Podcasting offers the wine trade great opportunities to get in front of consumers, yet few take advantage of the medium. Felicity Carter discovers why wine and podcasts are the perfect match.
MEININGER'S INTERNATIONAL and our German sister magazine WEINWIRTSCHAFT have chosen "Wine Goes Tech" as the theme for the next Meininger's Wine Conference. Across a range of talks and presentations, we will be looking at the opportunities and challenges that technology in its various forms now offers the wine business.
At the recent Wine Future 2023 conference, successful wine influencers and podcasters discussed the way in which producers and retailers should communicate with their consumers.
NBA All-Star James Harden sold 10,000 bottles of his wine within seconds during a live stream in China. Peter Douglas wonders if the Chinese e-commerce model be considered a template for e-commerce worldwide?
As the algorithms change, keeping up with social media is becoming more and more stressful. Felicity Carter asks the experts how to navigate the changes.
The tragic deaths of two Chinese online influencers after drinking large quantities of baijiu spirit may seem to have little relevance to the wine industry, but this should not be taken for granted.
American communications professionals were out in force at Wine2Wine in Verona and they shared their insights into how the media works. Felicity Carter reports.
In an age where everything is on-demand and off-menu, the post-pandemic world seemingly remains addicted to the digital offerings to which it was restricted to during lockdowns. Among these, some of the most popular have been podcasts. They are fast-growing businesses. Big and small players in wine are able to inform about regions or simply to promote products. Robert Mason reports.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.
