With an annual production of 16-18m bottles and a turnover of around €100m, this family company is one of the heavyweights of the Italian wine industry. Clemens Gerke takes a look behind the label.
For most US consumers with more than passing knowledge of Italian wine, Tuscany’s most famous wine comes in two forms: as Chianti and Chianti Classico. Now, as Liza B. Zimmerman explains, labels bearing the names of generally unfamiliar sub zones will begin to appear on the shelves.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.
