Who’s Who in Switzerland

The fiercely competitive Swiss wine market is characterised by medium-sized retailers and a few large players. Wolfgang Fassbender reports.

Photo by Andreas M on Unsplash
Photo by Andreas M on Unsplash

Anyone who talks about Switzerland and its wine scene must bear in mind that the country is not part of the European Union, although it is surrounded by EU members. It also has its own wine production — with approximately 14,700 ha of vineyards — and a strong wine-loving tradition. A high gross domestic product goes hand in hand with a comparatively high wine consumption and the willingness to spend relatively large amounts of money per bottle. As well as their own wines, people traditionally drink wines from Italy and France, the country’s big wine-producing neighbours. Wines from Austria have established themselves in recent years, German Rieslings have caught on in the German-speaking areas, and Spain is the number three importing country. South Africa, Australia and Portugal also play important roles. 

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