Alexander Kidd, the 32-year-old new kid in town, has made sales explode on his new online platform in a way that might change the face of retail not just in Denmark, but in other European countries. And he’s done it in just one year.  

The idea arose by chance. He loved Champagne and invited friends to participate in a group purchase, so they could buy enough bottles to make the price affordable. All they had to do was pay in advance and reach the required order size. As soon as this offer was forwarded, Kidd’s mobile went crazy. The success was so overwhelming that it inspired him to create what is today Kobaj.com.