The Wine Group and Anheuser-Busch launch new wine

The two beverage groups cooperate with the "101 North" brand. 

101 North is the new wine brand of the two beverage giants Anheuser-Busch and The Wine Group.
101 North is the new wine brand of the two beverage giants Anheuser-Busch and The Wine Group.

Cabernet Sauvignon, Chardonnay, Pinot Grigio and Moscato - these are the grape varieties of the new wine line "101 North." The brand is the result of a collaboration between the two large US beverage companies The Wine Group (TWG), based in Livermore, California, and Anheuser-Busch, in St. Louis, Missouri.

The wine is named after the US Highway 101, which runs along the West Coast. The grapes for the wine also come from the West Coast state of California. "The approachable, new collection was made to explore with rousing blends of richness and bold fruit flavours in every varietal," says a press release from both companies.

"We're excited to introduce the 101 North Wine Collection. I've been a winemaker for 12 years and personally grew up in Northern California right off the 101. These wines are inspired by the adventures that await across California's diverse terrain," said Todd Jenkins, Winemaker for 101 North. "We hope the brand's welcoming and colourful message piques the curiosity of consumers to try our unique blends and explore the wine category."

The four varieties are available in the US in 750ml bottles, with Chardonnay and Pinot Grigio also available in 500ml Tetra Paks. The collection joins Anheuser-Busch's aptly-named Beyond Beer portfolio, which already includes brands such as CACTI Agave Spiked Seltzer, Cutwater Spirits, BON V!V and more. 

Established in 1981, TWG is the world's third-largest wine producer with an annual turnover of around €1.2 billion. The portfolio includes brands such as Cupcake, Franzia, Chloe, Benziger, Imagery and Seven Deadly Zins. aw

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