In 2020, the first year of the pandemic, the global sparkling wine market slumped by around nine percent in value to €5.6 billion. This is according to figures from the Italian association Unione Italiana Vini (UIV). In terms of volume, there was a decline of five percent to about 8.3 million hectolitres.
Prosecco, Cava and Champagne together account for 660 million bottles (56 percent market share) and a value of €3.9 billion. They recorded a loss of €670 million, while the volume declined by one percent.
Champagne was hit the hardest with a decline in volume of 17 percent (125 million bottles), but still remains the leader — despite a 20 percent drop in sales — with a total value of €2.5 billion. This corresponds to 64 percent of the sparkling wine market.
Cava and Prosecco were even able to increase their export volumes: Cava by three percent to 162 million bottles, Prosecco by four percent to 371 million bottles. In terms of volume, Prosecco is still in the lead with 56 percent of the market volume. In terms of value, Prosecco suffered a decline of three percent to just under €1 billion, Cava fell by eight percent to €327 million. aw