The American rapper Snoop Dogg launched Snoop Cali Red last year. The wine was produced in cooperation with 19 Crimes, a brand of Treasury Wine Estates (TWE). Now he is expanding and adding a rosé, which is reportedly called Snoop Cali Rosé.
The wine is a blend of Zinfandel (75%), Grenache (20%) and Pinot Noir (5%). The rapper wants to taste notes of ripe strawberries, rose petals, fresh raspberries and red cherries in the wine. "I hope when you open a bottle of this wine you take a little mind trip to my Cali home," Snoop Dogg is quoted as saying.
“Snoop has been a dream collaborator that has taken 19 Crimes Snoop Cali Red to the top of the charts. We can’t wait for this second release to hit our loyal 19 Crimes fan base and see how they rosé with Snoop Cali Rosé. This is 19 Crimes’ first California rosé and we are already seeing high demand from our retail partners to get it in store as soon as we possibly can,” said John Wardley, TWE’s marketing vice president Americas, of the continued cooperation. aw
