ProWine São Paulo, originally scheduled for October 2020, has been postponed by a year – another victim of the novel coronavirus pandemic. According to Messe Düsseldorf, the company behind the fair, the unclear guidelines issued by Brazil’s government ere a factor in its decision.
ProWine Shanghai will, however, go ahead in November as planned.
“In contrast to Brazil, there are clear requirements and rules in Shanghai according to which events can be held,” said a statement from Messe Düsseldorf.
A number of major international bodies have already committed to taking stands, including the German Wine Institute, ViniPortugal, Advantage Austria (Austrian Federal Economic Chamber), Japan Sake and Grands Chais de France, among others. Chinese companies such as COFCO will also be present.
“This is an encouraging sign of the wine trade being ready for a re-start after months of standstill,” the statement continued.
Messe Düsseldorf is also forging ahead with plans for ProWein 2021 in Düsseldorf, which will proceed as scheduled.
Via press release