The French trade fair organiser Vinexposium, together with Diversified Communications, has announced two new trade fair formats in New York. The wine trade fair "Vinexpo America" and the spirits trade fair "Drinks America" are to be held as a joint event on 9-10 March 2022 at the Jacob K. Javits Convention Center.
Vinexpo America is to function as a "repositioning" of the former Vinexpo New York, which had to take a break in 2021 due to the COVID-19 pandemic. The new format will focus "exclusively on wines, with representation from all of the world's top-producing regions."
Drinks America, on the other hand, is a brand new event. It was conceived as a reaction to the predicted increase in the consumption of spirits and ready-to-drink beverages. It will showcase a wide range of spirits, beer and sake from producers around the world, as well as accessories and services related to beverage alcohol.
Participants can register for both trade fairs with one application. The aim is to create synergy effects, especially for professionals working in both sectors.
"The launch of our events in the United States in 2022 is designed to coincide with the resumption of trade between Europe and the USA. Under a new name, Vinexpo America aims to embrace the entire North American market, alongside Drinks America. It has become crucial to offer our customers a comprehensive business platform that matches the scale of the American continent and includes spirits, craft drinks and beers alongside wine," stresses Rodolphe Lameyse, CEO of Vinexposium. More information regarding the 2022 event will be announced in the coming months.
"We're excited to renew our partnership with Vinexposium and come back to New York in 2022 with a brand new, greatly-enhanced offering," said Mary Larkin, president of Diversified Communications USA. "Bringing together Vinexpo America and Drinks America in a single meeting place will enable us to serve the entire US wine and spirits communities — an especially welcome opportunity after the COVID-19 pandemic forced the cancellation of the industry's major exhibitions in 2021."
More information about the 2022 event will be announced in the coming months, but the website provides an initial overview:www.vinexpoamerica.com aw