New sparkling launch reflects growth of Bordeaux crémant

French company Castel launched a crémant at Vinexpo that has a unique tie to Bordeaux's sparkling wine history.

Castel has launched a crémant
Castel has launched a crémant

French company Castel is launching a crémant that will honour the history of Bordeaux sparkling wine. The Crémant de Bordeaux, the only sparkling wine in the Castel Châteaux & Grands Crus portfolio, comes from the Cru la Maqueline property in the Medoc.

“It was the idea of Philippe and Catherine Castel, who are the owners of the estate,” said Hugo Marcadé, marketing manager for Castel. “The ideas was to re-launch a sparkling in Cru la Maqueline, because it’s the birthplace of sparkling wine in Bordeaux.”

Cru la Macqueline is a 36 ha property on the banks of the Gironde estuary, acquired by the Castels in 2006. Farmed since 1892, its archives show that Nathaniel Johnson, the original owner, made Bordeaux’s first traditional method sparkling wine.

Philippe and Catherine Castel were producing only Bordeaux wine and the wanted to diversify their production,” said Marcadé. “They wanted to capitalise on the historical elements from the estate.”

Launched at Vinexpo, the wine has already had interest from Japanese and US buyers. The first production is 6,000 bottles and the retail price is between €12.00 to €13.00, though Marcadé says it’s aimed at the on trade.

Bordeaux only produces a tiny amount of crémant at present and only a handful of wineries in the region have the ability to make sparkling wine. Production is ramping up, however, to take advantage of the worldwide boom in sparkling wines. “We want to increase the volume each year if it works well,” said Marcadé.

Felicity Carter

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