Masseto now has its own winery

Masseto, one of Italy's most celebrated wines, now has a winery of its own to call home.

Masseto in Bolgheri
Masseto in Bolgheri

Masseto, one of Italy’s most celebrated labels, finally has its own winery.  Built into the blue clay of the Masseto vineyard, the winery has been created to be as environmentally low impact as possible.

“Years of planning and effort have been dedicated to building the right home for Masseto. One that consolidates three decades of experience, where every aspect has been designed to meet the winemaking team’s highly detailed requirements,” said CEO Giovanni Geddes da Filicaja

The technical facilities in the subterranean building have been stripped back to low-impact basics. “Nothing is missing, and there is no more than necessary,” said Masseto Estate Director, Axel Heinz. “Our wine making is about reducing the process, reducing intervention, with a ‘less is more’ philosophy.”

Designed by architects Hikaru Mori and Maurizio Zito of the ZitoMori Studio, little of the building is above ground, apart from the grape reception area and the restored Masseto House. The blue clay soil provides natural insulation.

The Masseto Caveau, or wine vault, sits at the heart of the structure. Bottles of every vintage since 1986 are preserved here, in perfect cellaring conditions, each suspended in its own stainless-steel mesh cradle.

The 2018 vintage is the first to be vinified in the winery, by recently appointed cellar master, Eleonora Marconi.

Masseto, located on the Tuscan coast close to the small village of Bolgheri, was born in 1986, after Lodovico Antinori bought the Masseto hill and planted Merlot. A sibling of the Super Tuscan Ornellaia, the first vintage was released in 1987, to universal acclaim. The Estate is owned by the Frescobaldi Family Group.


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