The US wine company Jackson Family Wines is suing Gallo, the world's largest wine producer, also based in the USA. According to media reports, Jackson Family Wines argues that Gallo's brand name "Cask & Cream" is too similar to its own product "La Crema" and could lead to consumer confusion.
In 2019, Gallo applied to extend its "Cask & Cream" brand, which has existed for a long time as a range of brandy liqueurs, to wine as well. This application was approved by the U.S. Alcohol and Tobacco Tax and Trade Bureau. However, Jackson Family Wines is now taking action to prevent Gallo from bringing wines under this label to market in the near future, as planned. The attempt of an out-of-court settlement had failed, which is why both parties are now meeting again in court.
According to reports, Jackson Family Wines' La Crema Chardonnay will be the second best-selling Chardonnay in the USA in 2020 with 15 million bottles sold. Other wines are also marketed under the brand, such as a Pinot Noir, Sauvignon Blanc, Pinot Noir Rosé and even a Sparkling Rosé.
La Crema has been owned by Jackson Family Wines since 1992. Even then, both companies were embattled in a trademark dispute. At that time, Kendall-Jackson sued Gallo because of its Turning Leaf wine, the design of which, in its view, was too much like its own, higher-quality Vintner's Reserve Chardonnay. However, the court saw things differently at the time and ruled in favour of Gallo. aw