Issue 4 of Meininger’s Wine Business International magazine is rolling off the printing press and will be available next week, both online and in print.
Subscribers will be able to access:
A report from MUST – Fermenting Ideas
Some of the most interesting talks from this breakthrough June conference.
The low- and no-alcohol trend
Darren Smith reports on what is and is not possible with dealcoholizing technology, while Jeff Siegel looks at the true scale of demand in the US market.
How to future proof a vineyard
Growers are pinning hopes on hybrids and ancestral vines. Sophie Kevany looks at some of the viticultural changes happening in Europe.
A hard look at premiumisation
The mantra of the moment is trading up and getting the consumer to pay more. But what does it really mean?
The days of scores are numbered
Scores play an outsize role in the sales process, reports Jeff Siegel. But their influence may finally be waning.
Powerful market data
Our authors identify the key buyers in markets as diverse as Japan, Russia and Poland, while Debra Meiburg MW does a deep dive into Taipei’s wine market.
This is just a sample of what’s available in the next magazine, which will be available from Monday, 26 August 2019 in print and online. Most of the content will only be available to subscribers. If you haven't yet subscribed, this is the week to do it.
See your wine in the magazine
Have you launched a wine this year? Or changed the packaging of an existing wine? If so, we’re keen to hear about it. We will be featuring new and interesting wines and packaging in Issues 5 and 6 of the magazine. To have your product considered, simply email details and a picture to carter@meininger.de
