The champagne brand Dom Pérignon is relying on Lady Gaga as a testimonial. As the company announced today, the cooperation is to start on 6 April with an advertising campaign, limited edition bottles and a sculpture designed by Lady Gaga.
"Today, more than ever, the world needs the power of creative freedom. A power that opens new horizons and moves us forward. A force that unites Lady Gaga and Dom Pérignon in a joint project," the house writes. "This is a celebration of the way that moving old boundaries, reinventing the known and passionate engagement can motivate us all, individually and as a collective."
The project will also support the work of Lady Gaga's "Born This Way Foundation!", which works for the mental well-being of young people.