South Africa's wine export association, Wines of South Africa (WoSA), has created a new digital wine marketplace called Wines of South Africa Gateway. The platform, launched in mid-May, provides relevant information about South African wines in one central place. "This will enormously simplify business-to-business communication for all players", Siobhan Thompson, CEO of WoSA, explains of the benefits of the platform in a press release.
Export-oriented businesses can post all relevant data of their wines as well as pictures and marketing materials on the platform. It is envisioned that the WoSA Gateway becomes the largest database for South Africa's wines. The tool also makes it possible to establish contacts, determine sources of supply or to find agents. WoSA is therfefore expanding its partnership with Bottlebooks, a service provider for the wine and beverage industry, meaning that important data can be made available in the run-up to important trade fairs such as ProWein or Cape Wine, scheduled to take place again in 2022. sw