After a long period when there have been sadly few reasons to celebrate, as life begins to return to normality people are starting to pop corks again. And, instead of Champagne or Prosecco, many consumers are increasingly turning to France’s ‘other’ sparkling wine, Crémant. After the record year of 2019, when 90m bottles were sold, sales fell to 75m in 2020. But now they are bouncing back, with current sales of 84.5m.
"We expect that by the end of the year we will have more or less reached the super/hyper market figures of 2019 again in France. In export markets, this has already been achieved and we should exceed them by the end of 2021," said Edouard Cassanet, vice-chairman of the National Federation of Crémant Producers (FNPEC) and director of the Lugny cooperative winery at a press conference.
The most important export countries for Crémant from the eight French appellations that come under tis heading, are Belgium, the United States, Italy, Scandinavia, Germany and the Netherlands. Depending on the origin of the Crémant, the export share varies from five to as high as the Loire’s 50 percent
By 2025, the producers aim to increase their sales to 100m bottles. By way of comparison, Champagne sold around 245m bottles of champagne in 2020, compared to 298m in 2019.
Crémant Key Facts
8 AOP : 8 Alsace, Bordeaux, Bourgogne, Die, Jura, Limoux, Loire and Savoie
Total surface area of production: 12,736 ha
Number of producers: 5,000
Annual production: 752,333 hl
Sales : 84.5m
Average price: €8-10