Concha y Toro booms in Great Britain and the USA

The Chilean giant defies Corona.

Records successes in the UK and the USA for Eduardo Guilisasti, CEO of Concha y Toro
Records successes in the UK and the USA for Eduardo Guilisasti, CEO of Concha y Toro

Concha y Toro can report large increases in the crisis year in both the USA and Great Britain. According to industry media, exports to the UK grew by 23 percent in volume. The American Concha y Toro offshoot Fetzer was able to increase its sales by almost 20 percent.

In 2020, Fetzer achieved sales of US $177 million in the USA. The premium brands Casillero del Diablo Reserva, Bonterra, Marques de Casa Concha, and Cono Sur Organico were the driving forces behind this development. Bonterra was able to consolidate its market leadership in the organic wine segment.

In the UK, the Casillero del Diablo, Trivento Reserve and Bicicleta Cono Sur brands were particularly successful. With the introduction of a Tempranillo from Cariñena in Spain, Concha y Toro launched its first non-Chilean wine in cooperation with Bodegas Ignacio Marín.

For Concha y Toro, 2020 was associated with the highest turnover in the company's history. Global growth led to an increase in turnover of 17 percent to just over US $1 billion. sw  

 

 

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