Cavit shows the way for European cooperatives

Cooperative wineries produce half of Europe’s wine, but are rarely associated with successful brands. Italy’s Cavit in Trentino is an exception to the rule.

Cavit Director General Enrico Zanoni (l.) and President Lorenzo Libera / Credit: Daniele Panato
Cavit Director General Enrico Zanoni (l.) and President Lorenzo Libera / Credit: Daniele Panato

Cavit closed the 2020/21 financial year with turnover that increased by 29 percent from €209.7m to €271m. This was achieved by organic growth as well as by the sales made by Cantina di Lavis, Valle di Cembra, Cesarini Sforza SpA and Casa Girelli SpA all of which were acquired at the end of 2019, as well as G.L.V. Srl, the distributor in which Cavit has an 80 percent share. 

Cavit attributes this sales growth to changes in consumer behaviour, especially in the food retail sector, in both the domestic, and the export markets which account for 75 per cent of revenues.

The main export markets of the USA and Canada saw growth of 25 per cent, while positive results were also achieved in Germany, Belgium, the Netherlands, Denmark, the Czech Republic, Switzerland, Austria and Russia. There were, however difficulties in a few specific markets such as China and the UK. Cavit reports.

Sales of around €9.5m by the German subsidiary Kessler Sekt GmbH & Co, in which Cavit holds a 50.1 per cent stake, were comparable to the previous despite the impact of the pandemic on the on-trade. 

"The strategy of strong diversification of products, channels and export countries implemented in recent years, as well as the acquisitions made with a precise strategic objective, have made the Cavit Group an organised and diversified structure, able to take advantage of market opportunities and defend the positions it has achieved," said the company’s General Director Enrico Zanoni.

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