Casillero's new ambassador

The Chilean brand is betting on a film star.

Actor Pedro Pascal is the new ambassador of Casillero del Diablo
Actor Pedro Pascal is the new ambassador of Casillero del Diablo

One of the world's most famous wine brands, Casillero del Diablo from Chile, has named a Brand Ambassador. Actor Pedro Pascal, himself of Chilean-American origin and known from productions such as Game of Thrones or The Mandelorian, is to give the brand more voice worldwide in the future. Commercials for television and social media are planned as part of the existing advertising campaign entitled "Wine Legend", and the premiere is scheduled to hit the screens this year. The filming has just been completed.

"The selection of Pedro Pascal as the new legend is a historic event for Casillero del Diablo, as it marks our first appointment of a global brand ambassador," said Sebastián Aguirre, global marketing director for Casillero del Diablo. "Pascal is a celebrity well known around the world who is enjoying an extraordinary moment in his career. Originally from Chile, he shares many notable characteristics with our brand, including sophistication, trustworthiness and intrigue, among others."

Casillero del Diablo is a Vienna brand known and distributed worldwide. The range includes a Cabernet Sauvignon, a Carmenère, a Sauvignon Blanc and a Rosé. In 2020, the brand sold around 6.6 million cases, according to its own figures. aw

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