The Chilean wine brand Casillero del Diablo will also offer wines of Spanish origin in the future. A Tempranillo has already been launched on the British market.
The wine was produced by Bodegas Ingnacio Marin in the small DO Cariñena in the north of Spain. However, it is bottled in Great Britain, so there will be no designation of origin on the label. In addition to Cariñena, the La Mancha region - and Rioja - was also the focus of Max Weinlaub, who is responsible for the brand. "Rioja was a natural option, but why do we need to make more Rioja wine when we want to make a Tempranillo with the Casillero del Diablo style?" he said in British media.
Described as a "smooth Spanish Tempranillo," the wine attracts attention with a banderole on the neck of the bottle in the Spanish national colours of red and yellow. Industry experts see the wine on the British market as a serious competitor to established brands such as Campo Viejo.
The wine will be available in the trade at the same price as the other Casillero wines, in the range of £6 - £8.
